| ❓ Problem |
✅ Solution |
🚀 Value Proposition |
💪 Unfair Advantage |
🥧 Segments |
| 1. Those experiencing mental-emotional-behavioral (MEB) health issues often feel shame and distance from their friends & family. |
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- Friends & family of those subjects often feel confused, distanced, and helpless.
- Care teams for those subjects feel limited by how they can help, particularly off-site.
- People often need to have difficult conversations, at which they often fail. | Provide ubiquitous mediation services for people that want to have and struggle with difficult conversations.
| Provide a comfortable environment and tools for people to have difficult conversations, particularly in the context of MEB health. Generate research data for the psych community that, in turn, improves tools.
| 1. Generating data to train an LLM-GPT AI for mediation is difficult to collect and manage.
- MLOps is a relatively new area and many organizations have not figured it out.
| More likely to seek MEB health resolutions:
- Middle and upper-class
- Couples and families
- Has attended college
Based on limitations or strategic decisions:
- Mobile users
- English-speaking markets
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| 🤔 Existing Alternatives | ****📊 Key Metrics | 🤯 High-level Concept | 📣 Channels | 👋 Early Adopters |
| 1. Interventions
- MEB health communities, e.g. Alcoholics Anonymous (AA), support groups
- Woebot Health could pivot to this space | 1. CAC : ARPA
- MAU
- Session count
- Registration count
- Referral count
- Retention rate
- Conversion rate | Domain-trained ChatGPT group chats for friends and family to have difficult conversations
| Inbound:
- Blog
- Webinars
- E-books, whitepapers
- Searches for MEB health issues
- Social media with infographic posts
- Messaging MEB health professionals
Outbound:
- Targeted ads, e.g. Facebook, Twitter
| MEB health communities:
- Addiction support groups
- Death support groups
- Depression support groups
MEB health professionals |
| 💲 Cost Structure |
💸 Revenue Streams |
| Development costs: |
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- Model training - direct, fixed
- Scaling infrastructure - direct, variable, driven by app usage
R&D costs: Research & whitepapers - indirect, variable, driven by marketing campaigns
Marketing expenses:
- Targeted ads - indirect, fixed
- Social media management - indirect, fixed
Labor costs:
- New grad engineering model - indirect, fixed
- Medical professional consulting - indirect, variable, driven by marketing
| 1. Free to register and view educational content
- Pay for sessions and premium features
- Pay for generated research data
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