💪 Strength

• New grad talent model negates need to compete for top engineering talent
• Platform architecture that supports multiple apps
• Able to pivot quickly
• Implementing unique IP
• No direct competitors

☹️ Weakness

• Unsure which applications of IP will be popular
• Still, top engineering talent is challenging to recruit
• Unclear how surveys are received
• Initial CAC is high
• Need virality

🎯 Opportunities

• People are inherently bad at comparing things with multiple attributes
• Social media has sold out, endorsements can no longer be trusted because influencers are given free products
• IP can be sold to established, indirect competitors

🌩️ Threats

• Wirecutter and Consumer Reports are established
• Amazon, etc. creates alternatives