Persona: Name

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Problem Statement

Name: Anxious Ankit

Anxious Ankit is a technology executive who needs to deliver generative AI use case prototypes because he’s under pressure to address the explosive genAI trend and explore what it means for his company and its customers.

</aside>

Goal Statement

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Goal Statement

“We know generative AI will forever change how things are done. I want to know the best way that we can leverage it for development and perhaps within our own products & services, but it’s bleeding edge and no one has seemed to figure it all out yet.

</aside>

Demographics

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Demographics

Age 55
Gender Male
Location Palo Alto, CA
Family 3 kids
Education BS Computer Science USC
MBA Berkeley
Occupation/Role VP Product Development
Career Aspirations CPO, fintech, B2C
Hobbies Sailing, owns a 25’ boat
Traveling to South Asia and Europe
Reading tech newsletters
Involved in children’s extracurriculars
Beliefs Lapsed Hindu
Goals & Values Moderate conservative; politically weary
Working on one more promotion
Ensure kids are well-rounded, targeting college
Family first, work second
Effort-full, eccentric dresser
Believes in contract-to-hire model; quick to dismiss
</aside>

Psychographics

Wheel of Life

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Wheel of Life

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Health

Exercises every few days when time permits Takeout several times per week Low-sodium diet Takes supplements for longevity

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Finances

Lives comfortably Spends $3000+ in food per month Single-income until youngest is older Spouse plans on retiring early

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Relationships

Second marriage Two primary school kids with former spouse One toddler with current spouse Visits brother, mother twice per year in India

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Spiritual

Lapsed Hindu Has a couple deity paintings at home

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Career

Software developer before grad school Consulted for Accenture post-grad Ex-Yahoo

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Lifestyle

Four bedroom home with hillside view Split-ownership home in Tahoe Travels 2+ per year

</aside>

</aside>

Personality

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> User Personality

Include a brief summary of your user’s personality.

Personality

</aside>